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Costco Case Study

Overview Sol Price and son Robert started Price Club in 1976. It remained a big player in the discount space until its merger with Costco. For fiscal year ending August 2015, the company increased sales and net income. Sales came in at $116.2 Billion which represents...

Chipotle Case Study

Chipotle Overview Steve Ells founded Chipotle Mexican Grill (CMG) in 1993 and has been with the company ever since. The company operates on an almost 8% profit margin which is fantastic for a fast food restaurant. For the fiscal year ending December 31, 2015, revenues...

Market Segmentation Never Goes Out of Style

Email marketing is a very important part of your overall online marketing strategy. When it comes to email marketing, one of the most important things you can do to improve response rates is to segment your list. If you don’t segment yet, keep reading to...

Why Your Call To Action Is Imperative

If you want a high converting sales page then you cannot skip the call to action. A call to action, according to BusinessDictionary.com are “words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as...