Part of your marketing effort is sharing your philosophy and teaching/coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to be in constant motion, continuously bringing prospects into your sales funnel with the hope of turning them into customers or clients. What do you suppose happens to those prospects when you go …
How To Keep Business Organised with a CRM Program
Staying organized is paramount if you want to run a successful business, especially if you have multiple clients. Investing in a Customer Relationship Management (CRM) software program is one such way to stay organized while building your client relationships. In its simplest form, a CRM program is similar to an online address book, or an old fashioned Rolodex that keeps your client’s information all in one place. Basic info such as address, email, phone number, and birthday can be collected …
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You buy an autoresponder. Now What?
“You need a list” they said. “The money is in the list” they said. “You need an autoresponder” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you sit down and plan out what you’re going to send to your list. The money is in the list ONLY if you stay in contact with the list. If you send out random emails every few months or every few years (yikes!) chances are you’ll have several unsubscribes and maybe …