As had been hinted at before and is now out in the open, bookmarking as an online marketing tool is now being dubbed as the next big thing, since the time of personal blogs. Social bookmarking web sites like, Digg and Stumble Upon are all growing in membership.

Submitted book marks from these major sites are arranged by way of their content tags. These are simply arbitrary phrases (or words) that users name the content they want to bookmark. This way, the users are actually the ones classifying, ranking, and organizing web site content using tags.


This is the most popular social bookmarking web site. Although relatively new, Digg has attracted millions of members who add bookmarks to all sorts of web site content everyday.

Compared with search engines and other bots, social bookmarking web sites have a built-in advantage. Users decide what content they will bookmark. Other social groups rely on the program itself to categorize and qualify content.

Users of bookmarking websites will read the bookmarks of the other posters and then add them to their own, if they like them. There is even an RSS feed to see what others are tagging. This is one cool feature, an example of the powerful viral marketing technique.

SEO optimizer

Another use of social bookmarking is being a tool to promote your own web sites. For new sites, the wait before Google, Yahoo! and MSN can find your site by natural means could take a considerable time

You could also join a link exchange network and exchange links with other websites and have the search engines discover your site. Of course, that would rely on the abilities of the linking sites to have the search engines find your site naturally.

Another alternative is adding a couple of bookmarks on three of the most popular bookmarking sites on the web. This is because large bookmarking web sites are indexed many times over every day, the search bots’ efforts in looking for new content.

Original content

Bookmarking thrives on good quality original content. This is the content that is going to be searched for and the solution for the searcher’s problems.

In points of practicality, who would search for a bookmarking content that no one wants? There is today a big problem on spamming. Social bookmarking does not have that problem for the simple reason that things are controlled by the users.

If, for instance, what you plan to bookmark is simply spam, the users of the bookmarking web site will simply ignore it and move on. This content will wither a natural death and would be eventually dropped out of the social bookmarking web site index.

Quality back links

If you do your social bookmarking properly and fill it up with good quality content, you can expect to gain dozens of quality back links from the other bookmarkers who will bookmark your content.

As a phenomenon, social bookmarking is ever growing in popularity these days. Get the best one that fits your site and bookmark with them. Success, of course, depends on the quality of your bookmarked contents.