By setting up a business plan, you have a road map to success. It will help you develop your business goals and strategies, as well as provide you with a better understanding of the marketplace. It will also highlight any business strengths or weaknesses you may have, and provide you with an opportunity to take a close look at your competitors. You can also include financial projections, historical data and growth expectations in your
business plan.

With any good business plan, it should show who the target audience is, and how the product or service will meet or exceed their needs and expectations.

When organizing a business plan, break it down into sections such as:-

  1. Business summary – The product or service you will provide.
  2. Market analysis – Research on the product or service and how the competitors are doing.
  3. Product positioning – How to make it more prominent compared to your competitors.
  4. Market strategy – How are you actually going to market it?
  5. Customer analysis – Look at what the customer wants or needs.
  6. Financial analysis – What you need to invest in order to set up the business and keep it going while it is just getting started.
  7. Overall business goals – What you hope to achieve in one, two and five years.

Once a business plan has been developed, it should not lay in the back of a drawer somewhere. It should be a working plan that you can refer to when you need to.

The best way to make a business plan is to keep it simple (one or two pages should be all you need).

Certainly one of the best things you can do when starting an online business is to create a plan and stick with it.