“You need a list” they said. “The money is in the list” they said. “You need an autoresponder” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you sit down and plan out what you’re going to send to your list. The money is in the list ONLY if you stay in contact with the list. If you send out random emails every few months or every few years (yikes!) chances are you’ll have several unsubscribes and maybe even a few spam reports. Simply because you weren’t consistent in your communication and your subscribers probably don’t remember who you are or how they got onto your list. Know Your Subscribers Your subscribers should also be your ideal clients. You may have a few who don’t fit that ideal description and maybe they subscribed because something about your opt-in offer intrigued them but basically, speak to your ideal clients. What do they need? What are their pain points right now, this …