Blogging was once used as a medium for normal individuals to share their personal experiences and stories with the rest of the world. Nowadays, blogging has evolved, matured and has been redefined into something more than sharing daily stories and events. It is now a platform that gathers people with similar interests and passion to share knowledge among each other. It's a medium for online businesses to connect with visitors, potential prospects or customers on a deeper level, a level that goes beyond just mere buying and selling between 2 parties. Information People are always looking for information. Be it to satisfy a curiosity or to have an in-depth understanding of something that interests them, or educates them to be better in something, bottom line is that people are turning to the web to find what they are looking for. And a blog is a great platform for an online business to provide interesting and in-depth information, especially information that appeal to its …