If you want a high converting sales page then you cannot skip the call to action. A call to action, according to BusinessDictionary.com are "words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call now, " or "Click Here." Marketing professionals believe, and rightly so, that any sales page or sales material without a call to action is hopeless. It will not produce results because you didn't ask for the sale. It's …