If you want a high converting sales page then you cannot skip the call to action. A call to action, according to BusinessDictionary.com are "words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call now, " or "Click Here." Marketing professionals believe, and rightly so, that any sales page or sales material without a call to action is hopeless. It will not produce results because you didn't ask for the sale. It's important for a sales page to have an effective call to action, this is usually at the end of the sales page which also consists of: A Headline An Opening Statement A Story Testimonials An Offer The final thing to include is the call to action. This is often the hardest part for people to wrap their mind around. Asking for the sale can be uncomfortable, but it is a necessary part of the entire process if you want a sales page that converts clicks to cash. Naturally, all of this …