Competitors

Doing market research prior to starting your business is always wise, not to discourage you from trying but to figure out prior to making an investment whether there is merit to your ideas. Instead of feeling discouraged when you realize how many coaches there are in the world – or even just in your state – consider this competition a good thing. This is proof positive that a need exists for coaches and they have paying clients. Now dig a little deeper into your research and determine how many of these coaches are in your specialty. Again, not to discourage you but to encourage you to set yourself apart, create a unique selling point that will attract your ideal clients. When is Spying Unethical? Smart business owners will always know what’s happening within their industry as well as locally with their competitors. In many instances, you and your competitors are vying for the same clients, so it’s smart to know who’s doing what to attract those clients. Market research crosses …