Content marketing has been gaining popularity for quite some time now and from the looks of it, it hardly shows any signs of slowing down. One of the main reason that's fueling its momentum are the online businesses have come to adopt this method of marketing.But what is it exactly that sets content marketing apart?It’s the approach.Content marketing strives to deliver value first to its customers before any real marketing or selling is done to them. And it works, really well because potential prospects respond positively to it.Like many things that are gaining popularity, many people have plenty of misconceptions or the wrong idea about content marketing. It's actually a simple case of misunderstanding and being informed by those who misunderstand.But, it becomes damaging when misinformed people start to adopt this strategy with the wrong mindset. With the wrong mindset, these people will be doomed to fail long before they even the true potential of content …