Did you know that you can teach yourself copywriting by simply studying effective copywriting and practicing the techniques you learn on your business? You don’t need to go back to college to learn how to be a good copywriter; you simply need to be willing to study and practice. One way to study is to start a swipe file collection. What is a Swipe File? According to Wikipedia, a swipe file “is a collection of tested and proven advertising sales letters.” Therefore, it’s just a file of inspiration to show you what is working and what makes customers convert. You cannot use the swipe file word-for-word, but you can use the concepts that you find which is one of the reasons to start a collection. Why is a Swipe File Important? One thing that most writers like to do is record the things that they hear, see, or read that they like or were intriguing or effective in performing their purpose. The reason they do this is that they like to get inspiration from others. When you know what …