The average adult knows and understands how junk mail clutters up our lives. It’s stuffed into our mailboxes, it’s strewn across our tables and counters waiting to be sorted, and half the time we wonder how these advertisers even got our names and addresses in the first place. From an advertiser’s perspective, however, this ‘junk mail’ is a way of advertising a product to a target market, creating awareness about an online business, or an effort to make a website name more recognizable. These goals should be present in every business owner’s marketing plan! Experts say that the volume of direct mail delivered through the US Postal Service totals OVER 1 billion pieces each year, which totals over $71 billion in advertising revenue spent each year. Those are staggering numbers and yet other experts say the ROI is only about 1%. With those kinds of numbers, it’s vitally important to strategize every direct mail marketing campaign, including how on earth will YOUR direct mail …
[Read more...] about How To Make Direct Mail Pieces Stand Out From the Crowd