If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees; with your customers; with your prospective customers; and with your local community. In fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships.Always Be AuthenticHave you heard the phrase, “Fake it till you make it”? Some believe that you need to replicate a certain style or mindset before you actually reach that level of success, but can you do that and still show your authentic self?People want to connect with you. They want to know what your life is like. They want and need to relate to you on a personal level so that you become more real to them. If you are authentic with your image and what you post, they in turn will give you their trust and, likely their money.If you fake it too much or are caught in a lie on social media, your image can come …
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