Salesletter

Johnny / September 10, 2010

How To Write Headlines That Capture Attention

Traffic. You need it. There are hundreds and thousands of “how to” manuals, systems, and web sites dedicated to this one topic. Traffic.If you’re going to sell your product, people have to see it. If nobody visits your site, it is impossible to sell them anything.On the flip side of that same coin, once you get them to your site, you have about 10 seconds to capture their attention. They need to want your product right away, or at least want to know more.Have you ever visited a site and either clicked the “back” button or redirected to another site right away? It happens all the time. You weren’t “captured” by the headline.I’m going to share with you my personal “how to” for writing headlines that “capture” attention…and help you to convert traffic to sales.The Primary Headline is your biggest weapon of the sales page and should be used to showcase your biggest benefit to the reader. It should be large text, bold, and with different colors to highlight the most …

Johnny / September 10, 2010

3 Keys to Getting The Order With Your Call To Action

You have traffic. People are seeing your site, your product. You’ve nearly perfected your headline writing skills, and you present your product well throughout the body of your salesletter.Now it’s time to get the prospective buyer to part with some of their hard earned cash. It’s time to close.In traditional sales, person to person, the close cannot be effective if it’s never attempted. Rule number one about the close, or “call to action”…it must exist. You CANNOT leave your salesletter hanging on the details of the product and the sales pitch…and an order button. You must ask for the business. Demand action…make it desirable…make it necessary.You know the drill from every commercial advertisement you’ve seen on television… “Operators are standing by … place your order NOW!” Don’t delay. Quantities are limited. The next 10 callers get “xyz”. Yada, yada, yada. Blah, blah, blah. Reminds me of the teacher on the Charlie Brown cartoons: “waaa, waaa, waaa, waaa, …

Johnny / September 10, 2010

5 Steps To Writing A Great Salesletter

There is no doubt that having a great salesletter can make or break a product. You can sell a phenomenal product to a tightly focused audience, and if the sales copy is only marginal, your results will not be up to snuff.One of the problems with writing copy stems from being too close to a project. If it is your product, sometimes it’s hard to step back and realize that the reasons you love it might not translate to someone else. It’s a lot like having kids. What is adorable or wonderful about your kid to you might be peculiar or irritating to someone else. Now maybe if they get to know your child, they’d find them adorable, too. That’s the purpose of the salesletter.Your product is your “baby” at the moment. You’re already sold on it. You need to step back and try to think of what would make you spend your money on it if it wasn’t yours already.So how do you do it? How do you write a great salesletter? I’m glad you asked…Grab Attention: You MUST get the reader’s …