Social media

Social media is either the greatest invention or the biggest time suck, depending on your perspective. If you’re seeing results from your posts, such as lots of Likes, Shares, or Comments, then you’ll be in the “I Love Social Media” camp. Others who struggle because they don’t know what to say usually find solace scrolling through their feeds aimlessly, wasting time. Planning and research is important when it comes to using social media effectively for marketing your side gig business. Here are some other ideas for discovering what your fans want: 1. Ask them. Plain and simple; there’s no sense in guessing what they want, so ask them directly. Use SurveyMonkey to create a formal survey and share the link via social media and to your email list. Or simply ask them directly in a post. Using a survey allows more anonymity, so that may be a better option if you normally get little to no responses on your other social media posts. 2. Checkout your social media insights. What …

Social media is everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever. What’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it. Let’s break it down more: The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which …