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Johnny

Johnny / October 26, 2010

Traffic Generation – The Missing Link For Internet Marketers

Traffic is the lifeblood of the Internet and traffic generation is what drives Internet marketing.A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register.Search engine optimization is mainly done to entice Google to send your site free traffic from its natural searches, but search engine traffic isn't the only game in town. There are lots of other ways to get people to visit your site.There is an ongoing argument among the expert marketers - which is more important, getting traffic or converting that traffic into paying customers? On the one hand you can't convert what you don't have, but on the other, all the traffic in the world is useless if it doesn't turn into buyers.The reality is that they are not at odds at all - they are simply two sides of the same coin.It should be simple. …

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Johnny / October 26, 2010

Information Products – Hungry Buyers Pay Top Dollar

There are so many ways to make money online that entire books have been devoted to the subject, with each chapter offering a different idea. Creating and selling your own information products is a very viable method of building an online business - and can be an extremely profitable one too.Before we look into the ways that you - or anyone - can start to create your own information products, we first need to define what information products actually are. To many people starting out, the very term, information product, is daunting and can put one off. But get past that and you'll soon realize that like most things connected to online marketing, the jargon often hides a simple concept.In the main, people are searching online for information. When we do a Google search we almost always are trying to find an answer to a question.Some of those questions are about mundane things and can be answered very easily. But some questions are more complex, more important and more …

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Johnny / October 26, 2010

Affiliate Marketing – Making Money Online Doesn’t Get Much Easier

The idea of one person selling products on behalf of someone else, and receiving a commission in return is nothing new. As a marketing method it has been around for probably thousands of years. The idea of affiliate marketing took a little longer to make it onto the Internet though.The World Wide Web as we know it came into existence in 1990, but it was not until 1994 that the first company applied affiliate marketing methods to its sales strategy. That company was in the adult industry, which often seems to be at the forefront of marketing innovation. However, soon after that the online music store CDNow began to operate what is generally considered to be the first non-adult affiliate program.A couple of years later, in 1996, Amazon launched their Associates Program and affiliate marketing really took off.Affiliate marketing is an alluringly simple idea: you show an offer from a third party company to your website visitors or newsletter readers and if they click through …

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