Did you know that you can teach yourself copywriting by simply studying effective copywriting and practicing the techniques you learn on your business? You don’t need to go back to college to learn how to be a good copywriter; you simply need to be willing to study and practice. One way to study is to start a swipe file collection. What is a Swipe File? According to Wikipedia, a swipe file “is a collection of tested and proven advertising sales letters.” Therefore, it’s just a file of inspiration to show you what is working and what makes customers convert. You cannot use the swipe file word-for-word, but you can use the concepts that you find which is one of the reasons to start a collection. Why is a Swipe File Important? One thing that most writers like to do is record the things that they hear, see, or read that they like or were intriguing or effective in performing their purpose. The reason they do this is that they like to get inspiration from others. When you know what …
3 Tips for Creating a Positive Mindset
What’s holding you back from creating a course or two that can greatly benefit your ideal client: Fear of failure? Fear of success? Fear of looking like an imposter? Feeling like you’re not expert enough?Believe it or not, most entrepreneurs struggle with mindset roadblocks at some point. Even more experienced business owners can struggle with a roadblock or insecurities. I’ve met plenty of entrepreneurs who label themselves as introverted and I shake my head in shock because that’s not the image they portray online; that’s the ultimate “fake it til you make it” thinking.Lifting mental roadblocks can be done with some daily habits and positive self-talk. Here are three tips you can implement right now in your daily life to create a positive mindset:1. Start your day with positive affirmationsA quick Google search will give you thousands of affirmations to choose from but you just need to start with a couple of affirmations that resonate with you.Post them anywhere …
Do You Know What Your Fans Want to See From You on Social Media?
Social media is either the greatest invention or the biggest time suck, depending on your perspective. If you’re seeing results from your posts, such as lots of Likes, Shares, or Comments, then you’ll be in the “I Love Social Media” camp. Others who struggle because they don’t know what to say usually find solace scrolling through their feeds aimlessly, wasting time.Planning and research is important when it comes to using social media effectively for marketing your side gig business.Here are some other ideas for discovering what your fans want:1. Ask them. Plain and simple; there’s no sense in guessing what they want, so ask them directly. Use SurveyMonkey to create a formal survey and share the link via social media and to your email list. Or simply ask them directly in a post. Using a survey allows more anonymity, so that may be a better option if you normally get little to no responses on your other social media posts.2. Checkout your social media insights. What …
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