Business

Johnny / October 6, 2018

Start Relaxing And Stop Comparing Your Business With Competitor

As Theodore Roosevelt once said, “Comparison is the thief of joy.” And when it comes to making comparisons between your business and others, you are fighting a losing battle and sucking the joy out of life and your business.When you compare your business with others, you’re only looking at the outside image; you’re not privy to the inner workings of that business and we all know how deceiving outside images can be. Just take a look at you social media feeds! You don’t know what happens “behind closed doors” nor do you have control over the actions of another business owner. Instead of focusing your attention on what THEY are doing, focus on YOUR end goals and the actions that YOU can control. Change Your Mindset I hear so many coaches say, “I should be further along than I am,” meaning “I’ve been in business for X years so I should be making so much more money.” It could also mean your name recognition factor should be higher after so many years. These comments usually come on …

Johnny / August 6, 2018

Why Spying on Your Competitors is Necessary in Business

Doing market research prior to starting your business is always wise, not to discourage you from trying but to figure out prior to making an investment whether there is merit to your ideas. Instead of feeling discouraged when you realize how many coaches there are in the world – or even just in your state – consider this competition a good thing. This is proof positive that a need exists for coaches and they have paying clients.Now dig a little deeper into your research and determine how many of these coaches are in your specialty. Again, not to discourage you but to encourage you to set yourself apart, create a unique selling point that will attract your ideal clients. When is Spying Unethical? Smart business owners will always know what’s happening within their industry as well as locally with their competitors. In many instances, you and your competitors are vying for the same clients, so it’s smart to know who’s doing what to attract those clients.Market research crosses …

Johnny / July 8, 2018

Don’t Fall Victim to Toxic Clients

We’ve all experienced less-than-stellar clients who have the highest expectations but feel we can do nothing right. They make demand after demand but don’t listen when we try to reinforce our business boundaries. Or they aren’t happy with the results, even when we completed the task based on their exacting demands. Learn How To Deal With Toxic Clients Toxic clients like these suck the joy out of business and that translates into sucking the joy out of life in general because you’re spending your free time stressing about them. Regain your business sanity and your life’s joy by taming these toxic clients or dropping them altogether. What?! How Can I Drop a Client? Alexander Graham Bell is credited with the famous quote, “When one door closes, another one opens.” Quite simply, if you let go of a toxic client, another client will find their way to you. It may not happen the next day or by magic but you’ll have more time to market yourself and show your audience that you have an …

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