Offline Marketing

Johnny / June 10, 2012

How To Make Direct Mail Pieces Stand Out From the Crowd

The average adult knows and understands how junk mail clutters up our lives. It’s stuffed into our mailboxes, it’s strewn across our tables and counters waiting to be sorted, and half the time we wonder how these advertisers even got our names and addresses in the first place.From an advertiser’s perspective, however, this ‘junk mail’ is a way of advertising a product to a target market, creating awareness about an online business, or an effort to make a website name more recognizable. These goals should be present in every business owner’s marketing plan!Experts say that the volume of direct mail delivered through the US Postal Service totals OVER 1 billion pieces each year, which totals over $71 billion in advertising revenue spent each year. Those are staggering numbers and yet other experts say the ROI is only about 1%.With those kinds of numbers, it’s vitally important to strategize every direct mail marketing campaign, including how on earth will YOUR direct mail …

Johnny / May 31, 2011

Drawbacks of Offline Marketing

Offline marketing has long been practiced by several business owners. With the dawn of the internet age, more and more individuals seem to prefer online marketing strategies. You can use both to expand your customer base, as well as give the impression that you have a real company, compared to thousands of online businesses that usually end up as scams and unscrupulous themes. Here are some offline marketing drawbacks to know about.Offline Marketing Is Expensive Most people try to avoid the big activities of offline marketing because of its very expensive cost, usually ranging between $1,000 and $5,000. Should you put up a billboard, air your advertisement on TV or the radio or place ads in magazines and newspapers, expect to pay hundreds or thousands of dollars. There are corresponding prices to the editing of the advertisement, photo ops, graphic arts, dubbing, models, printing, as well as the time slots for airing on TV or the radio. Primetime advertisements or popular channels …

Johnny / May 14, 2011

Offline Marketing Vs. Online Marketing

Even though internet businesses are becoming very popular nowadays, business owners should not neglect the importance and good effects of offline marketing schemes. You can use offline marketing strategies together with online marketing approaches to get the best results. You will discover that there are several advantages in syncing the two types of strategy. First, here are the definitions and features that make each type unique.Overview of the TermsOffline marketing is described as promoting your business through activities and efforts that do not involve the internet. This means using social media, materials and events that might be computer-involved, but not internet-related. Examples are radio ads, TV ads, newspaper ads, mail, posters, etc. Online marketing is defined as business promotion, using the various materials and programs available on the internet. This will mean using websites, website directories, email, social networking sites, online newsletters and …