You have traffic. People are seeing your site, your product. You’ve nearly perfected your headline writing skills, and you present your product well throughout the body of your salesletter.Now it’s time to get the prospective buyer to part with some of their hard earned cash. It’s time to close.In traditional sales, person to person, the close cannot be effective if it’s never attempted. Rule number one about the close, or “call to action”…it must exist. You CANNOT leave your salesletter hanging on the details of the product and the sales pitch…and an order button. You must ask for the business. Demand action…make it desirable…make it necessary.You know the drill from every commercial advertisement you’ve seen on television… “Operators are standing by … place your order NOW!” Don’t delay. Quantities are limited. The next 10 callers get “xyz”. Yada, yada, yada. Blah, blah, blah. Reminds me of the teacher on the Charlie Brown cartoons: “waaa, waaa, waaa, waaa, …
[Read more...] about 3 Keys to Getting The Order With Your Call To Action