Online Business

Johnny / September 8, 2017

Turn Your Content into Cash with a Three-Part Sales Funnel

Every business should have a sales funnel, which is a visual representation of how to attract people into the business and convert them into paying customers. The term ‘sales funnel’ is a big buzz word lately yet so many business owners procrastinate or are scared to create a funnel for various reasons. Most commonly, they get overwhelmed at the idea of having to have multiple offers for their prospects and like anything else, once you start to overthink an idea, it gains a life of its own and seems impossible to create.So, let’s simply the whole sales funnel idea. Step One: Offer Something for Free Freebies are easy to create and we often have a tendency to create too many freebies, which then spoil people and make them leery of buying when you do finally offer a paid item. Easy freebies that you probably create every week are blog posts and emails, followed by opt-in freebies. If you add in anything shared via social media platforms, podcast interviews, or videos, you’ll notice …

Johnny / July 14, 2017

Create Your Own Path

By now you probably have figured out that I’m a big believer in creating low end products for your consulting business. There are plenty of consulting gurus who tell you to go after the high end clients and you might think you can’t get those clients without offering high end products.But let’s think about it this way…does a high end client start off as a high end client? Or does that high end client start off as a low end client who increases her earnings year after year to eventually become a high end client?Food for thought.Your own consulting success won’t be based on how other consultant structure their businesses. Your success is directly correlated to the amount of work you put in, the products you create, and the way you market yourself. Take control of your own destiny and make your business choices based on what YOU feel is the right move.Just because Consultant A is basing her clientele around that high end demographic and doesn’t offer products doesn’t mean …

Johnny / July 12, 2017

How Consistent Product Branding Can Lead to Increased Sales

I have no doubt that before you opened your consulting doors you thought long and hard about the branding of your company, from the logo design to the colors of your website. The same kind of branding strategy should occur when you’re creating products for your audience.While the product graphics don’t have to look exactly like your website, there should be repeating elements so your subscribers and clients will recognize the product as being yours. Whether that’s the same color palette or font, repetition develops trust and name recognition. And once people trust you, they are more likely to become repeat buyers.Repetition is also important when you have a series of products, whether it’s a series of ebooks, webinars, or classes. For instance, you know that section of Amazon that shows the “Customers who bought this also bought” section? If an author’s series of books shows up, all looking similar in design, the reader would know right away that this author is a credible …

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