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Joint Venture

Johnny / September 2, 2012

What is a Joint Venture?

According to Merriam-Webster.com “A joint venture is a partnership between two or more companies that work jointly for a specific period of time.“ For small businesses this can mean working with other businesses to purchase advertising in a local magazine. For a small handcrafter it could mean partnering with another crafter to save money at a craft show. Whichever way you choose to work with someone, you must first develop a strong relationship. You must also determine your goal for the partnership as well as the responsibilities of each partner.First, you need to develop a strong relationship with your future partner. You want to know all about their business and their business goals. What do they value? Do these values match yours? One way you can develop a relationship with potential partners is to participate in their blog, forum, and on social media.Once you determine that you are a good match you need to develop your relationship further. Start out small and work your …

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