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Market Segmentation

Johnny / September 18, 2013

Market Segmentation Never Goes Out of Style

Email marketing is a very important part of your overall online marketing strategy. When it comes to email marketing, one of the most important things you can do to improve response rates is to segment your list. If you don't segment yet, keep reading to discover how and why you should be segmenting your email marketing lists. You have to remember that while your over all target audience shares certain characteristics they're not really all the same people. Your customers will have …

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