You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan. A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels. You’ll need a separate marketing plan for each channel:Search Engine Marketing Social Media Marketing Content Marketing Email Marketing Pay Per Click Marketing Authorship Speaking Engagements Joint Ventures Events Affiliate Marketing ContestsEach type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a …
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