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Traffic. You need it. There are hundreds and thousands of “how to” manuals, systems, and web sites dedicated to this one topic. Traffic. If you’re going to sell your product, people have to see it. If nobody visits your site, it is impossible to sell them anything. On the flip side of that same coin, once you get them to your site, you have about 10 seconds to capture their attention. They need to want your product right away, or at least want to know more. Have you ever visited a site and either clicked the “back” button or redirected to another site right away? It happens all the time. You weren’t “captured” by the headline. I’m going to share with you my personal “how to” for writing headlines that “capture” attention…and help you to convert traffic to sales. The Primary Headline is your biggest weapon of the sales page and should be used to showcase your biggest benefit to the reader. It should be large text, bold, and with different colors to highlight the most …