Traffic is the lifeblood of the Internet and traffic generation is what drives Internet marketing. A website on its own is like a store at the wrong end of a one-way street: it can be the most wonderful thing that you can possibly create, but with no passing trade the sound of the tumbleweed will be louder than that of the cash register. Search engine optimization is mainly done to entice Google to send your site free traffic from its natural searches, but search engine traffic isn't the only game in town. There are lots of other ways to get people to visit your site. There is an ongoing argument among the expert marketers - which is more important, getting traffic or converting that traffic into paying customers? On the one hand you can't convert what you don't have, but on the other, all the traffic in the world is useless if it doesn't turn into buyers. The reality is that they are not at odds at all - they are simply two sides of the same coin. It should be simple. …
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