Johnny – Page 7

Johnny / November 5, 2018

How to Handle Difficult Conversations For Your Online Business

Some things just can’t be avoided. Taxes. School fundraisers. Cellulite.And if you’re in business, conflict.Whether it’s your VA who is continually missing deadlines or a JV partner who failed to pay your commissions, as a small business owner, you’ll have to deal with it sooner or later. Learning how to handle difficult conversations is a critical skill that will serve you well.The trouble is, handling conflicts with grace doesn’t come naturally. We’re human. We react—sometimes badly—when we should be proactive instead. We take things personally when they’re not. We sometimes lash out first, and apologize later.With a little planning and consideration, though, you’ll have a much better outcome, regardless of the nature of the conflict. Set the Stage Nothing stresses us out quite like the words, “We need to talk.” You just know something bad is going to follow those words, and in most cases, you’ll be right.Rather than starting a difficult conversation off with …

Johnny / October 6, 2018

Start Relaxing And Stop Comparing Your Business With Competitor

As Theodore Roosevelt once said, “Comparison is the thief of joy.” And when it comes to making comparisons between your business and others, you are fighting a losing battle and sucking the joy out of life and your business.When you compare your business with others, you’re only looking at the outside image; you’re not privy to the inner workings of that business and we all know how deceiving outside images can be. Just take a look at you social media feeds! You don’t know what happens “behind closed doors” nor do you have control over the actions of another business owner. Instead of focusing your attention on what THEY are doing, focus on YOUR end goals and the actions that YOU can control. Change Your Mindset I hear so many coaches say, “I should be further along than I am,” meaning “I’ve been in business for X years so I should be making so much more money.” It could also mean your name recognition factor should be higher after so many years. These comments usually come on …

Johnny / September 8, 2018

Increase Your Chances for Marketing Success By Planning in Advance

You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan. A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels. You’ll need a separate marketing plan for each channel:Search Engine Marketing Social Media Marketing Content Marketing Email Marketing Pay Per Click Marketing Authorship Speaking Engagements Joint Ventures Events Affiliate Marketing ContestsEach type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a …

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