Johnny – Page 8

Johnny / August 6, 2018

Why Spying on Your Competitors is Necessary in Business

Doing market research prior to starting your business is always wise, not to discourage you from trying but to figure out prior to making an investment whether there is merit to your ideas. Instead of feeling discouraged when you realize how many coaches there are in the world – or even just in your state – consider this competition a good thing. This is proof positive that a need exists for coaches and they have paying clients.Now dig a little deeper into your research and determine how many of these coaches are in your specialty. Again, not to discourage you but to encourage you to set yourself apart, create a unique selling point that will attract your ideal clients. When is Spying Unethical? Smart business owners will always know what’s happening within their industry as well as locally with their competitors. In many instances, you and your competitors are vying for the same clients, so it’s smart to know who’s doing what to attract those clients.Market research crosses …

Johnny / July 8, 2018

Don’t Fall Victim to Toxic Clients

We’ve all experienced less-than-stellar clients who have the highest expectations but feel we can do nothing right. They make demand after demand but don’t listen when we try to reinforce our business boundaries. Or they aren’t happy with the results, even when we completed the task based on their exacting demands. Learn How To Deal With Toxic Clients Toxic clients like these suck the joy out of business and that translates into sucking the joy out of life in general because you’re spending your free time stressing about them. Regain your business sanity and your life’s joy by taming these toxic clients or dropping them altogether. What?! How Can I Drop a Client? Alexander Graham Bell is credited with the famous quote, “When one door closes, another one opens.” Quite simply, if you let go of a toxic client, another client will find their way to you. It may not happen the next day or by magic but you’ll have more time to market yourself and show your audience that you have an …

Johnny / June 11, 2018

Connecting With Your Tribe

Part of your marketing effort is sharing your philosophy and teaching/coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to be in constant motion, continuously bringing prospects into your sales funnel with the hope of turning them into customers or clients.What do you suppose happens to those prospects when you go silent, either on social media, your blog, or your email list?Do you think they will search you out to be sure you’re OK? Do you think they will just patiently wait for your next email explaining why you were absent for so long?Will they even remember your name after a long absence? Or will they find another expert who is more consistent with their communication and offers to help?Your marketing goal is to collect followers on social media, readers of your blog, and those interested in …

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