Online Business

Johnny / January 10, 2019

5 Ways to Control Your Online Business Costs

Smart business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.Put yourself in your client’s position. What are your thoughts about someone whose website has a "xxxxx.wordpress.com" or "xxxxx.blogger.com" URL instead of the simple-name-of-their-business.com? These are signs that the website owner doesn’t host their own website, which could indicate their newness to the online world.Think about your branding images and headshots. Are you using a blurry headshot from vacation or did you spend money on a professional photo shoot? All these things make a big difference when it comes to winning clients but it doesn’t have to break your bank account. Here are 5 ways to control your online business costs …

Johnny / November 15, 2018

Take a Multimedia Approach In Creating Products for Your Business

It’s such a common problem: We’re told that we need to create products for our customers but when we sit down at the computer to create, we’re stuck. How long do you stare at a blank page before getting frustrated and giving up? I’ve been known to start and stop typing at least a dozen times before giving up.Having the best idea for a product doesn’t make it any easier to get it produced if you’re having writer’s block or if you’ve never produced a product before. It can certainly be intimidating and slow going, especially if you’re forcing yourself to write when that form of media is not your forte. What’s Your Favorite Form of Media? Not every product has to involve writing, although that’s typically what we think about first when talking about business products. We can thank Amazon and the advent of eBooks for that. Instead of stressing about how you’ll get the product done, think instead about forms of media that you feel more comfortable using, such as recording your voice, …

Johnny / November 5, 2018

How to Handle Difficult Conversations For Your Online Business

Some things just can’t be avoided. Taxes. School fundraisers. Cellulite.And if you’re in business, conflict.Whether it’s your VA who is continually missing deadlines or a JV partner who failed to pay your commissions, as a small business owner, you’ll have to deal with it sooner or later. Learning how to handle difficult conversations is a critical skill that will serve you well.The trouble is, handling conflicts with grace doesn’t come naturally. We’re human. We react—sometimes badly—when we should be proactive instead. We take things personally when they’re not. We sometimes lash out first, and apologize later.With a little planning and consideration, though, you’ll have a much better outcome, regardless of the nature of the conflict. Set the Stage Nothing stresses us out quite like the words, “We need to talk.” You just know something bad is going to follow those words, and in most cases, you’ll be right.Rather than starting a difficult conversation off with …

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