Online Business

Johnny / September 8, 2018

Increase Your Chances for Marketing Success By Planning in Advance

You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan. A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels. You’ll need a separate marketing plan for each channel:Search Engine Marketing Social Media Marketing Content Marketing Email Marketing Pay Per Click Marketing Authorship Speaking Engagements Joint Ventures Events Affiliate Marketing ContestsEach type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a …

Johnny / June 11, 2018

Connecting With Your Tribe

Part of your marketing effort is sharing your philosophy and teaching/coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to be in constant motion, continuously bringing prospects into your sales funnel with the hope of turning them into customers or clients.What do you suppose happens to those prospects when you go silent, either on social media, your blog, or your email list?Do you think they will search you out to be sure you’re OK? Do you think they will just patiently wait for your next email explaining why you were absent for so long?Will they even remember your name after a long absence? Or will they find another expert who is more consistent with their communication and offers to help?Your marketing goal is to collect followers on social media, readers of your blog, and those interested in …

Johnny / April 26, 2018

You buy an autoresponder. Now What?

“You need a list” they said. “The money is in the list” they said. “You need an autoresponder” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what?Now, you sit down and plan out what you’re going to send to your list. The money is in the list ONLY if you stay in contact with the list. If you send out random emails every few months or every few years (yikes!) chances are you’ll have several unsubscribes and maybe even a few spam reports. Simply because you weren’t consistent in your communication and your subscribers probably don’t remember who you are or how they got onto your list. Know Your Subscribers Your subscribers should also be your ideal clients. You may have a few who don’t fit that ideal description and maybe they subscribed because something about your opt-in offer intrigued them but basically, speak to your ideal clients.What do they need? What are their pain points right now, this …

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