By now you probably have figured out that I’m a big believer in creating low end products for your consulting business. There are plenty of consulting gurus who tell you to go after the high end clients and you might think you can’t get those clients without offering high end products.But let’s think about it this way…does a high end client start off as a high end client? Or does that high end client start off as a low end client who increases her earnings year after year to eventually become a high end client?Food for thought.Your own consulting success won’t be based on how other consultant structure their businesses. Your success is directly correlated to the amount of work you put in, the products you create, and the way you market yourself. Take control of your own destiny and make your business choices based on what YOU feel is the right move.Just because Consultant A is basing her clientele around that high end demographic and doesn’t offer products doesn’t mean …
How Consistent Product Branding Can Lead to Increased Sales
I have no doubt that before you opened your consulting doors you thought long and hard about the branding of your company, from the logo design to the colors of your website. The same kind of branding strategy should occur when you’re creating products for your audience.While the product graphics don’t have to look exactly like your website, there should be repeating elements so your subscribers and clients will recognize the product as being yours. Whether that’s the same color palette or font, repetition develops trust and name recognition. And once people trust you, they are more likely to become repeat buyers.Repetition is also important when you have a series of products, whether it’s a series of ebooks, webinars, or classes. For instance, you know that section of Amazon that shows the “Customers who bought this also bought” section? If an author’s series of books shows up, all looking similar in design, the reader would know right away that this author is a credible …
[Read more...] about How Consistent Product Branding Can Lead to Increased Sales
Why Online Business Owner Need Sales Funnels
One question I am asked all the time from my readers is what is a sales funnel and why is it important to have one? I guess that’s really two questions but they go hand in hand so I’ll tackle answering them together.A sales funnel is a pathway through which you guide prospects into the depths of your business. Unless your prospects have unlimited funds, you will rarely find someone ready to purchase your highest priced consulting service. Likewise, if you’re planning a weekend retreat in a faraway land, very few will shell out $10,000+ unless they already know you and like what you have to say.Hence the need for a sales funnel. Anatomy of a Sales Funnel No doubt you have seen pictures of funnels, where the widest opening is at the top of the funnel with the smallest opening at the bottom. The idea behind this graphic is that you’re attracting as many people as possible at the opening of your funnel and bringing them down to the smallest opening, where your most expensive …
[Read more...] about Why Online Business Owner Need Sales Funnels