101 Online Business – Page 17 – If You Wants To Start An Online Business But Doesn't Know Where To Begin

Johnny / September 18, 2013

Market Segmentation Never Goes Out of Style

Email marketing is a very important part of your overall online marketing strategy. When it comes to email marketing, one of the most important things you can do to improve response rates is to segment your list. If you don't segment yet, keep reading to discover how and why you should be segmenting your email marketing lists.You have to remember that while your over all target audience shares certain characteristics they're not really all the same people. Your customers will have similarities but they need to be segmented based on differences and actions. When you can segment your customers and potential customers better your email marketing content will become more relevant to them and you will improve your results because people like feeling important and as if each email is sent just for them.The first step to segmenting your email list is to create buyer personas. You can start with the simple fact that some of your email list subscribers are already customers and some …

Johnny / April 3, 2013

Why Your Call To Action Is Imperative

If you want a high converting sales page then you cannot skip the call to action. A call to action, according to BusinessDictionary.com are "words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call now, " or "Click Here." Marketing professionals believe, and rightly so, that any sales page or sales material without a call to action is hopeless. It will not produce results because you didn't ask for the sale.It's important for a sales page to have an effective call to action, this is usually at the end of the sales page which also consists of:A Headline An Opening Statement A Story Testimonials An OfferThe final thing to include is the call to action. This is often the hardest part for people to wrap their mind around. Asking for the sale can be uncomfortable, but it is a necessary part of the entire process if you want a sales page that converts clicks to cash. Naturally, all of this …

Johnny / April 3, 2013

Sales Pages That Work – Overcoming Objections

Sales Pages are the method in which a person sells his or her products or services via the Internet. They are often long, contain a lot of "PSes" and no matter what else you want to say about them, they work if they are created right. They are different than a sales call in that with a sales call you can change your wording and response on the fly based on what the person you called, or the person who called you said.Sales pages are often long in order to address possible objections. The most common objections to buying something usually boil down to trust and price. However, in between trust and price are a whole host of other types of objections that can occur depending upon your target audience. It's up to you to determine what objections your target market may have. This comes through study of your market, and knowing your target market intimately.One way to do this is to just simply ask current and past customers of yours. You can even create a survey that some people …

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